Harvard Medical school has released a rather interesting study. As it looks like big album releases are tied to car accidents!
Using streaming data and the American Fatality Analysis Reporting System (AFARS) they tracked the most streamed albums between 2017 and 2022. They found that on days when large artists like Taylor Swift released new music traffic related deaths increased by as much as 15 percent!
There’s multiple possibilities as to why that is, when a new album comes out you are more likely to focus on the new music more than you would with older material, taking your mind off the road. AND you’re more likely to speed as you enjoy the new fresh tunes! Plus if you enjoy a new song you are more likely to become distracted looking at your cars infotainment system to figure out its name, position in the album and so on!
So when your favourite band comes out with a new album just remember, eyes on the road!
